It is known that newsletters are messages that have a specific purpose. This content is intended for mailing and contains useful information for a target audience. There are newsletters from world-famous publishers like The Guardian, which delivers a news digest, and companies’ mailouts designed for their stuffers. Anyway, the usefulness of the information plays an important role in determining the relevance of a newsletter. If the reader thinks the letter will not benefit them, they will not read it, and therefore, the newsletter will not fulfill its main function.
While there are no binding rules you need to adhere to when creating a newsletter, it is worth highlighting two main formats. The first covers the most interesting news of an organization and provides useful information for clients or partners. The second is designed to inform about a specific event or problem. Whichever case is yours, you should read a few tips below if you are interested in launching your own newsletter.
Master Online Services
Outsourcing tasks is an option, but it often costs an arm and a leg. So why not create quality material yourself? The Internet is a golden chest providing a multitude of design-related services. This option will save you time and money while evoking pleasant emotions because you will do the creative work individually. Ready-made options will suit different topics, whether you strive to create strictly business or casual visuals, such as birthday graphics design cards. More importantly, you can add a unique touch to any available visual to make your newsletter awe-inspiring. Feel free to adjust the color, text, or arrangement of details so that the newsletter’s design and/or attachments are well suited and complementary.
Craft Engaging Text Content
A catchy subject line grabs attention, but it should also match the content of the letter. Try to avoid using spam words in your headlines.
Even when sending mass emails, it is a good idea to personalize the messages. Letters that start with the name of a recipient stand out from the general flow of emails and have a more personal touch about them. The client feels like this is an email from a real person, which promotes trust and encourages them to read the message.
Whether you want to create a short or long email, make it easy to read. This is especially true for mailings with a lot of information included. No one will read a long text that is not divided into semantic parts. For convenience, break the text into short paragraphs of 2-3 sentences each. Highlight the most important information, but do not use more than three fonts.
Add Visuals
It is necessary to understand that most of the information is perceived visually. After you organize the text, it is time to take care of another side of the letter preparation – graphic design. It is very important to make the right first impression, and therefore, you need to use a quality image to grab the user's attention.
Since proper visualization sets the atmosphere for the entire letter, choosing a suitable picture may become the most difficult stage in the process. You should prepare your own images or quality professional pictures purchased from stock sites.
Don’t hesitate to include infographics if they fit your style and the newsletter content. Also, you can add various illustrations, animated elements, and even mascots to make the email more engaging, explain complicated things, or remind the subscriber about a certain concept.
Connect a Video
According to statistics, video materials increase users’ interest in the site and make information easier to assimilate. Although videos do not play in emails, you can provide a link to your web page in a newsletter. The link can forward the recipient either to your YouTube channel or to your website with an article having an embedded video. Another option for animation is GIFs, which can show advertisements, announcements, or even instructions for a specific product.
Insert Call to Action
In a broad sense, a CTA is understood as all the elements that induce the user to take a targeted action: visit a site, place an order, subscribe to a social networks page, leave a review, or vote for the best product. When designing a CTA button, it is recommended to use bright colors that catch the eye. Phrase the task correctly and leave the necessary information. For instance, if you are expecting feedback in the form of a call, do not forget to include a phone number.
Be Mindful of Device Variety
Make your newsletter adaptable to different devices. If you want your email to look fine on various screens so that the layout does not move and the pictures do not cover the text, opt for responsive templates or use other mobile-friendly solutions. This is important not only in terms of appearance but also the functionality.
Final Words
Keep in mind that the success of an email marketing campaign starts with respecting your target audience and sending them only what they want to receive. Create quality content, accurately schedule your mailouts, analyze every campaign, and improve your emails based on the results.
