Bright colors catch your eyes, evoke your emotions, and market your presentation. But if you use the wrong colors, they may distract your audience and negatively affect what you want to convey.
Join hands with us to find out how you can choose the best colors for your presentation so that it will grab the attention of attendees or audiences.
Tip #1 – Foster Emotions with Colors
Colors have meaning and evoke emotional responses. You have noticed that the majority of news channels incorporate red colors, representing action or emergencies.
Different colors have different meanings, fostering different emotional responses. Consider how many news stations leverage red, which represents actions and emergencies.
But, when it comes to making presentation slides on financial subjects, you won’t notice any color associated with danger. Instead, you will see greens and blues, which will relax the audience and assist them in feeling more trusting.
The colors you decide for your presentation slides must match the emotional responses you want to achieve from your audience. According to color psychology, let’s take a look at some emotions associated with common colors.
- Blue – for Sincerity, honesty, down-to-earth
- Pink – for Creativity, imaginative, trendy
- Green – for Reliable, intelligent, successful
- Purple – for Sophisticated, luxurious, charming
- Yellow – for Outdoorsy, rugged, cheerful
Bear in mind that color psychology in presentations isn’t consistent. Still, you need to put more focus on selecting the most relevant colors to enhance your audience’s emotional responses, brand exposure, and professional experience.
Focus On Highlighting Actions with Colors
Bright colors can also highlight the actions that you want your audience to take. If you’re making a presentation to educate your training staff about the dos and don’ts of teaching, then consider listing the do’s next to green bullets and don’ts to red bullets.
You can also incorporate colors to make specific ideas stand out, such as writing call-to-actions in different text colors. What’s more, think about highlighting every section’s main point of discussion in a different yet focus-specified color.
Combine Colors in the Same Groups
Colors are categorized into two primary groups: warm and cool colors. You must prevent blending colors from these groups as they tend to contrast, which is unpleasant to see. Just visualize adding red text on a blue slide or green text against a bright orange background.
To combine colors that are convenient for the eyes to view and read, try to make a color palette for your presentation’s design by incorporating colors in the same group. Even though when you merge pdfs to combine presentation slides, the colors will be visual to the eyes, just like in PowerPoint slides.
If you want to make a pleasant combination for your slides, consider combining blue with purple or purple with grey. These three colors can blend more easily without negatively affecting the eye’s attention.
Stick with a Single Color Scheme
After carefully selecting a color scheme, be sure to stick with it throughout your presentation. Ensure that the background, text, and headline colors remain consistent throughout all slides.
In other words, always stick with no more than 3 or 4 colors in one presentation. This will tie the whole presentation from start to end together. It will also restrict the noise that might distract your primary context of presentation.
Enhance the text’s Readability
Colors will contribute to either the foreground or background of your presentation. Text and images in the foreground represent information for your audience to see and read.
When choosing colors, you want to keep the foreground information, especially text, separate from any background colors and images. On the other hand, shapes and background colors fill in the empty spaces of your presentation slides.
To make your text stand out, use light and dark contrast. Adding black text on a white background, white text on a navy background, and dark green text on a beige background creates light and dark contrast within a color group.
Be sure that such contrasts work best together and also make the text more understandable for the audience.
Think About Your Company's Branding
When it comes to choosing the colors for a company’s presentation, it’s best to consider the company’s color palette. Business presentations must have a logo in a corner, maintaining the overall brand consistency.
Prioritize to use of colors on the slides that best associate with your company’s logo and brand’s theme. Right colors complement more convenieÖntly on the eyes and connect the
message to your company’s successful branding.
