Quarter Page AD Size

Although digital advertising eats traditional advertising, companies still advertise in newspapers.

I don't know if they're trying to dissolve their marketing budgets, or if it works.

Digital ads offer targeting options that work differently from placing an ad in a printed newspaper.

Although digital advertising seems to be more advantageous technologically, I think the prestige of advertising given to the newspaper is greater.

One ad appears between two funny cat videos. The other sits on a newspaper page.

The placement depends on the brand’s strategy. To me, print still has a place alongside digital advertising.

Did shoes disappear when carpets were invented? No. We continued to use shoes because we could not lay carpets all over the world.

OK, I agree. It's not the right example, but I think it's funny.

Get the dimensions for your booking

A quarter-page ad describes a share of the page, not one universal width and height. Ask the publication for its quarter-page specification, including the orientation and column layout, before setting up the artwork.

The publisher’s sheet should tell you the finished ad size, any bleed beyond the cut edge and the safe area for text. Use the supplied dimensions rather than dividing a sheet of paper into four: page margins and column gaps can change the available space. The Guardian’s newspaper specifications, for example, list named booking formats and their production requirements.

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