+20 Fast Food Mascots Explained (Ranked)

In the 1970s, brands regularly used mascots for their advertising purposes. But from the 2000s to nowadays, the mascot trend disappeared. In 2016 more and more fast food chains are bringing back their mascots. 

Why?

Beacuse when mascots get more popular than brand it causes a problem. That’s why Coca Cola replaced the name of ZERO to 0 Sugar. Because zero was starting to turn into a brand. I’m personally still saying zero while ordering a sugar free coke. 

Fast food is not the healthiest thing, but it's a popular food now. We all have our favorite place to go, starting from burgers and ending with pizza obviously. 

But do you know why fast food chains have mascots? And why are they popular again? 

It is hard to build a relationship with a grilled chicken without a story. That’s why brands create mascots: building relationships. We can determine the early days of brand building.

The list below explains 50 mascots and sorts according to popularities. 

Ronald McDonald (McDonalds)

Ronald McDonald sitting on chair.
Source

Ronald McDonald is the official mascot of McDonald's fast-food restaurant chain. He was created in 1963 by Willard Scott, an entertainer and one-time weatherman for WRC-TV in Washington, D.C. As his first appearance was as a walk-around character at the 1963 Chicago World's Fair, he is credited by some as the world's first costumed mascot.

Ronald McDonald is the famous red-haired clown of the McDonaldland characters. As their leader, he has spent over 50 years entertaining children across the globe. From television commercials featuring his stellar friends like Mayor McCheese, Grimace and The Fry Kids to providing a fun atmosphere in every McDonald's restaurant, Ronald continues to play an important role in making sure that kids have fun while learning about healthy food choices.

There are more than 10 mascots in that brand but in this post we just only featured the main one. 

Siren (Starbucks)

Starbucks logo before after
Source

Siren is a global symbol of the Starbucks brand, but she does not really exist. She’s more than just our logo and she represents more than just a beverage. 

She has been a part of Starbucks since 1971. A mythological creature whose song lures sailors, who then become her prey, the siren has long been used in popular culture to represent temptation and danger—all themes with which Starbucks wished to imbue their product.

Chihuahua ( Taco Bell Mascot ) 

Chihuahua mascot toy
Source

Gidget was an American dog actress and the longest-running Taco Bell mascot. Her first commercial aired in September 1997 and she starred in more than fifty commercials before her death in July 2009.

The paparazzi followed her everywhere, and everyone adored her. Her star power was undeniable. When Gidget passed away on July 21, 2009, she left behind a legacy of commercials that are as entertaining today as they were in 1997 when they first aired.

The advertising campaign for Taco Bell's new chihuahua featured the dog being told that he was not a taco (as suggested by the song "Yo Quiero Taco Bell"), but was actually a Chihuahua. 

Chick-fil-a Mascot: A Cow

Chick-fil-a Mascot Mascot sitting on garden, holding eat mor chikin text
Source

This mascot is not as famous as the brand itself. However, we still remember the brand when we see it. It's actually just a cow wearing a red jersey. He pretends to be one of the restaurant staff. The brand's slogan is written on the jersey.

Wendy's Mascot

Wendy smiling with rabbit ear.
Source

Wendy's story was one of the ones that impressed me the most among other mascot stories. If you want a quick answer, founder Dave Thomas named one of his 5 daughters, Wendy, to the restaurant chain.

So the person you see on the logo is actually Wendy Thomas herself.

While working at KFC, Dave started thinking about his goal of opening a fast food chain. In fact, everyone who worked at KFC thought of this idea.

It is not only valid for KFC. Every employee working in an institution thinks that he or she will do better.

Thomas has accomplished this. He tried to name all 5 of his daughters in the restaurant, but Wendy was the one that sounded the best.

Kurger Bing 1960s–1980s & The Burger King (Present)

The Burger King holding a toy burger and smiling
Source

In the 60s, most brands were running mascot ads to communicate with younger consumers.

At that time, Burger King's mascot was Kurger Bing. Isn't it a great name? I wish that name was still used, but as in the ZERO example I mentioned above, the names that would precede the brand are no longer used in communications.

Then the charismatic The Burger King mascot we all know appeared. It has similar characteristics with Kurger Bing. The character, which appeared in 2004, is still used today. 

Cuppy (Dunkin Donuts)

Cuppy smiling

I'm sure it doesn't surprise any of you that Dunkin's mascot is in the shape of a cardboard coffee mug.

You may have seen it at coffee events, festivals, concerts or billboards. Some of you may even greet him. I can say that he is more humble and friendly than other mascots.

The Noid ( Dominos )

This red creature (I think it's cute but doesn't have a good past) was often used in Dominos commercials in the 90s.

Not just in advertisements. It was even possible to see Noid in video games.

Noid was born with Dominos' 30-minute delivery campaign. The year was 1986.

He is a character who gets very angry at this delivery horse. And advertisements are constantly trying to prevent this. Kind of an antihero.

Noid is a character who gets very angry at this delivery horse. And advertisements are constantly trying to prevent this. Kind of an antihero. It was completely removed in 1989, as it was thought to have had an impact in a kidnapping incident. But even though we don't know why, we're starting to see him again these days.

This showed that advertising is not for a standing audience, but for generations who are constantly on the move. That tragic event has been forgotten and Noid is back on the scene.

Panera Bread Mascot

As a result of my research, I could not find a mascot of this brand. But there are those who think that the mascot must be a T-rex. He even opened a thread on Change.org for this.

There are even 24 people who agree with him. The campaign was published in 2021, but I think it did not have the expected effect.

Pizza Hut Mascot

Pizza hut maskot pointing the logo
Source

Pizza Hut does not use mascots nowadays. But that doesn't mean he never used it. PH joined this communication trend that started in the 60s.

A pizza maker in a black hat, bushy mustache and red tie points to the pizza hut, smiling. Since there is no recorded commercial with this character, the resources we have are limited to the media.

Wrapper (Chipotle Mascot) 

Wrapper similing camera

This mascot called Wrapper is actually a caricature of tortilla bread. Its main purpose is to promote the natural tortilla. As you know, preservative-free substances are now demanded by consumers.

That's what the Wrapper character tells about it.

The Chipotle restaurant chain is still young compared to the other chains in this blog post. It was established in 93. However, it has restaurants in more than 1500 locations. So we don't know yet how long it will use Wrapper.

Sonic Drive-In Mascot

The Sonic Drive-in brand loves huge things. Their mascot is also a huge sausage. He usually smiles and hands out coupons at events. It is possible to see this mascot in some branches, but not every branch has it.

If you see this air-filled hot dog on the freeway, you now know where you are. I suggest you stop by the restaurant to buy a smaller version.

Colonel Sanders (KFC Mascot)

Colonel Sanders in white suits
Source

Generally, the characters of restaurant chains are fiction. But this situation is a little different at KFC. Because KFC's mascot (also the bearded man in its logo) is its founder Colonel Sanders.

When KFC began to lose popularity in the 2010s, Colonel worked again. The brand did all its advertising communication through this mascot and KFC went back to its old days.

This grandfather with a white suit and a white beard is also the inventor of the delicious chicken recipe.

Oven Mitt (Arby’s)

Did you notice anything when you looked at Arby's logo? If you haven't noticed, check again.

Yes. There's an oven mitt in there.

Here arbys' mascot is also an oven glove. It's the tiny character that does everything to produce these delicious hamburgers. Although it is not used much these days, it is possible that you have seen it in old advertisements.

Little Caesars

Little Caesars eating pizza. Logo
Source

The brand's logo, the brand's name and the mascot are all Caesar himself. This logo contains orange shades of colors. 

Caesar is a historical character. A Roman emperor. So when we think of Caesar, do we think of the roman empire or pizza? The answer is very simple. Of course pizza!

This character is usually cheerful and constantly holding a pizza Or eat. I don't know if pizza was invented in the Roman period, but if Caesar is still spoken now, it is because this brand is the largest pizza restaurant chain in the world.

The Dairy Queen Lips & Curly Cone 

This brand, which has more than 6000 restaurants around the world, has had two different mascots over time. One of them is the lips that you all know. The second is an ice cream that chooses to use its cone as pants.

Both make sense.

Lips are the most important tool for eating ice cream. Unlike other forms of food, we don't need our teeth when we just eat ice cream.

The second mascot, Curly Cone, is an attention machine. If you see an ice cream with trousers on the road with your car, it will definitely interest you. Maybe there are ways to make the frozen cream look more interesting, but I like the way Dairy’s chose.

Jack Box (Jack in The BOX)

Jack Box in black suits.

Let's be honest. Kids love clowns. Fast Food restaurants love kids too. 

It's no coincidence then that we see clowns in the mascots of food chains.

Jack is a CEO with a ping pong head. He always wears suits and always has a bright idea.

Founded in the 1950s, this brand has put its mascot at the center of its advertising campaigns in the last 10 years. The character that has existed since its inception was not always as popular as it is today, but is now at the center of the Restaurant's success.

Is he the weird type? Yeah! Does it keep the brand popular? Yes, too.

Panda Express Mascot

A kid hugs to Panda Express Mascot
Source

Are you surprised that the panda expression in the mascot is a panda? It didn't surprise me. While the world is endangered, the branches of this restaurant are increasing day by day. 

I hope they spend 5 percent of their income on the preservation of this breed.

Popeyes Mascot

Before I talk about Mascot, I want to tell you where this brand name came from. Do you have a guess?

Do some brainstorming. Let's take a guess. I'm waiting.

Yes, you guessed right. This brand got its name from the fictional character Popeye Doyle.

The restaurant chain, which takes the rights to the Popeye cartoon character and uses it in its advertisements, does not have a mascot today.

WhataBurger Mascot

WhataBurger Mascot

Founded in the 1950s, the mascot of this company looks like Marvel characters. There is no official story, but when you look at the image above, you can notice at first that it resembles a superhero from the comics of that period.