Instagram Colors

While Instagram has been adding color to our lives for 14 years, the colors of Instagram are colorful and inviting enough to reflect the philosophy of the app.

#f08227

#fcd874

#dc287a

#8235b0

#4d57ce

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Palettes

Founded in 2010 by Kevin Systrom and Mike Krieger, Instagram began as a photo-sharing platform and has since expanded into video content, stories and real.
This color palette features vibrant hues that represent the essence of Instagram: Orange #EF8227 stands for its energy, encouraging users to create, while warm yellow #FCD875 offers a welcoming atmosphere. The striking pink #DC277A reflects the dynamic aspect of playful content.

Mysterious purple #8134B0 and assuring blue #4D57CE characterize Instagram's large user base and bonds.