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Jack in the Box colors
Jack in the Box colors create a striking and modern brand identity with bold red tones and black-and-white contrast.
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It's a bit amusing that every fast food brand tries to capture future generations before they even know they exist. But the Jack in the Box restaurant chain has positioned itself as both a fun and bold brand, and its colors reflect this stance.
Burgundy and red are followed by light gray and white.
White is often seen as the balancing color for food brands because it represents cleanliness and purity.
The dark color choices actually fit very well with this brand's palette of late-night snacks. Founded in 1951, the brand is actually older than most of us, but because they have redesigned their logo almost every 10 years, they have always maintained a youthful brand identity.
