The NBC color palette is one of the most famous multi-color brand identities in the world, featuring Spanish Yellow (#FCB711), Vivid Tangelo (#F37021), Spanish Carmine (#CC004C), Liberty Purple (#6460AA), Blue Cola (#0089D0), and Pantone Green (#0DB14B).

Originally conceptualized to sell color television sets, the six-feathered peacock logo represents the major divisions of the broadcasting company. Today, these highly saturated, pure hues remain a masterclass in dynamic, heritage branding.