The visual identity of Squid Game is built on high-contrast, jarring color choices.

The shocking magenta of the guards' uniforms clashes with the calm, muted teal of the players' tracksuits, creating a sense of tension and clinical detachment.

It's a bold, recognizable set that works well for projects needing a sense of drama or dystopian energy. These colors are synonymous with the high stakes and mystery of the show.