Zoom relies heavily on a highly recognizable, friendly blue. The bright aesthetic creates an atmosphere of easy interaction and zero technical stress.
Zoom dominates enterprise communication through the use of an extremely bright Dodger Blue (#2D8CFF). In an industry often weighed down by severe, complicated enterprise software interfaces, this vivid primary color projects ease of use and total accessibility.
Surrounded by copious amounts of pure white (#FFFFFF), the interface ensures users feel no anxiety when joining massive digital conferences.
