Lead with ASU Maroon when the connection must be immediate. Rich black sharpens small text, and white gives both primary colors a simple digital ground. Official applications should follow ASU rules.

ASU’s web formula assigns 255 to red, 198 to green, and 39 to blue.

The last value softens #FFC627 without muting it.

For Arizona State University, maroon and gold carry years of brand recognition. Gold often takes the open, sunlit role in the system; maroon supplies the denser signature.

Tints

Shades

Triadic

Monochromatic

Analogous

Complementary