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Chipotle Colors
Chipotle's colors, a “hard to look at without eating a burrito” red and earthy tones, combine the brand's delicious seriousness with humor.
#AC2318
#441500
#FFFFFF
Palettes
Chipotle is one of the major brands that introduced Mexican cuisine to the world. A large part of the world already thinks about how to manage a meal on a budget rather than taste when choosing what to eat out, which isn't a bad thing.
I'm not criticizing tacos, I'm just not sure if they're really tasty enough for the whole world to prefer. Then it occurs to me. Yes, the population of North America and even South America is actually enough to make these brands successful.
Anyway, a color palette review has turned into a gastronomic system critique, which I definitely don't want right now. The brand was founded in 1993, and the color palette has remained the same since then.
