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Novartis Colors
Novartis Colors combines a blue base representing laboratory clarity with eye-catching red and orange accents, anchored in a clean white appearance.
#0460A9
#E74A21
#EC961D
#FFFFFF
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Palettes
Novartis' story begins with the merger in 1996, but its roots go back further, tracing a line from industrial chemicals and paints to pharmaceuticals.
That's why the palette does two things at once: #0460A9 establishes trust and order; #E74A21 and #EC961D convey a sense of dynamism and progress.
White keeps the entire structure fresh and supports the clarity expected in the healthcare category.
