This blue does not recede. #004DFF gives a logo, badge, or headline a clean voltage, while white and butter yellow stop it from feeling too cold.
Tints
#004dff
#1a5fff
#3371ff
#4c82ff
#6694ff
#80a6ff
#99b8ff
#b2caff
#ccdbff
#e6edff
#ffffff
Shadows
#004dff
#0045e6
#003ecc
#0036b2
#002e99
#002680
#001f66
#00174c
#000f33
#00081a