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Adidas Colors
Adidas colors offer a brand language that has maintained a focus on simplicity and performance for decades, consciously avoiding unnecessary embellishments.
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Adidas's approach to color is the result of a functional approach that dates back to the brand's founding years. Black and white aim to create clarity and focus for athletes.
As you read this, you may have realized that you've been unaware of the colors of the brand you've been wearing for years while playing sports. But that's okay. Sometimes, even when the signs are clear, we're not ready to notice them.
But over time, like everything else in the world, Adidas has become a little more colorful.
Blue tones have emerged as a complementary layer representing Adidas' more corporate and technological face on a global scale.
