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Mcdonald Colors
McDonald's color palette has been built on red and yellow tones since the 1950s, representing speed, accessibility, and global recognition.
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As highway culture and the concept of fast service gained prominence in America, the colors red and yellow were deliberately chosen to create visibility from a distance and an impression of speed.
Over time, these colors came to represent not just a restaurant chain, but the very concept of modern fast food itself.
Today, the addition of green tones reflects the brand's environmental and contemporary transformation, adding a newer layer to the palette.
