Puma relies directly on basic black and white. This extreme minimalism highlights the structural design of their athletic gear.
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The Puma visual identity depends almost exclusively on aggressive black (#000000) dominating stark white (#FFFFFF) backgrounds.

By avoiding complex primary colors entirely, the brand forces the viewer to focus completely on the aerodynamic silhouette of the leaping cat logo and the physical shapes of the footwear.

Puma Colors
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