Rust Color

For a gear shop, rust is one of the most important elements. In fact, the rusty machinery of a used machinery store has been protected with a layer of rust. However, for this kind of color, people may have a negative impression. 

Rust means the old and broken things. Rust also means low quality equipment, which is definitely not what people want to see in a product advertisement.

One of the top paint colors for cars is rust. It's caused by microscopic metal pitting under the paint. Rust is always present to some degree in new cars, although it's at the point where it doesn't show up until the third or fourth year on most cars.

Have you ever stumbled upon a color palette or set of colors that you absolutely love? If so, there’s a good chance you saved it in your fave color tools like COLOUR lovers or Adobe Color CC. 

Then, whenever you were designing something (a website, maybe) and needed some inspiration, you could visit your coveted color palette for help. Now that’s pretty useful!