Alice Blue Color

It's a soothing, subdued tone that is well suited for both genders, although it may have slightly masculine connotations because of its relation to boys’ scouting organizations during the early 20th century. 

Having originated in the late 19th century, this bold and bright color has had several names through time. 

In the middle of the 19th century, it was referred to as Alice's blue, while Veronese or Venetian red were other synonyms used during the early 20th century.

Alice blue color in Advertising

White mostly symbolizes purity. It is the color of snow and cotton, as well as of celebrations such as weddings, christenings and funerals. 

We usually associate white with positive things that cannot be taken away from us. But there is also a version of white, called Alice blue – a unique shade that performs its own magic and is totally worth learning about.

Alice blue color in Movies

It has been used in movies to set an eerie mood. 

This color is basically a very light sky blue color which is one of the most popular pastel colors. 

It is used in both movie posters and movie props mainly due to its ability to create a great contrast between white and black.